Kenneth T• Poirier kennethpoirier.com
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OREGON STATE ATHLETIC DEPARTMENT
2008 :: Freelance

Project Description
Redesign and align the identity system for the athletic department at Oregon State University. Project includes creating a new wordmark, secondary OSU logo, and various applications including a letterhead system and Men’s Basketball jerseys.

Conceptual Statement
The Oregon State Athletic Department needed to align their department under one banner. Various logos and wordmarks spread without any thought to the overall brand of the department. The beaver logo developed in 1999 has been the only unifying element.

Our job was to create a system that could be altered and used by each office within the athletic department beyond the beaver mark. Our focus was on bridging the traditional sense of Oregon State with a contemporary feel that will be utilized for years to come.