Kenneth T• Poirier kennethpoirier.com
{
Jones Soda :: GABA :: Save the World Jones Soda :: GABA :: Distractions Suck      Jones Soda :: GABA :: Plus GABA   
Graphic Designer
}



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JONES SODA "GABA"
 2008 :: Ricochet Partners
Portland, Ore.

> SAVE THE WORLD
> DISTRACTIONS SUCK
> PLUS GABA

Project Description
Conceptualize and design an advertising campaign for the US
branch of the international cement company Holcim.

Conceptual Statement
In this campaign we chose to focus on the holistic approach that Holcim brings to the cement business. By their sheer size and capabilities, Holcim can help any customer from start to finish for any size of project.

To portray this we chose to show a designer/builder imagining what they will develop with the raw materials that Holcim collects, processes and makes
available to them..

CLICK EACH IMAGE TO SEE FULL CONCEPT.