Kenneth T• Poirier kennethpoirier.com
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HOLCIM ENVIROCORE
Advertising Campaign
2008 :: Ricochet Partners
Portland, Ore.

Project Description
Conceptualize and design an advertising campaign for the US branch of the international cement company Holcim's Envirocore cement line.

Conceptual Statement
Holcim's Envirocore line of cement is one of the most environmentally friendly types of concrete on the market today.

To focus the audience on the benefits of such a product the ads juxtapose lush green grass in the reflection of the "green" concrete.