Project Description
Conceptualize and design an advertising campaign for the US
branch of the international cement company Holcim.
Conceptual Statement
In this campaign we chose to focus on the holistic approach that Holcim brings
to the cement business. By their sheer size and capabilities, Holcim can help
any customer from start to finish for any size of project.
To portray this we chose to show a designer/builder imagining what they will
develop with the raw materials that Holcim collects, processes and makes
available to them..
